Memo
To: Stephen Saunders, President
From: Willa Richardson, Marketing Department
Re: Changes in market

In order to address the changes that are currently taking place in the market, I believe we need to modify our busi¬ness plan. I (1)............... data for the past several months. The information clearly shows that younger and younger peo¬ple are becoming interested in purchasing products such as ours. We need to develop a (2)............... to reach this younger age group. We need to redirect some of our resources toward this goal. I think that if we make this a priority over the next year, we will have a much (3)............... position against our competitors. If we don't, we risk losing the market share that we already have. I would like to share the results of my research with you. It demonstrates the need to focus our energy toward this younger age group. Please let me know if we can meet this week to discuss it.