Script:
W With a new store opening across the street, we′ll have to work harder to compete in our market. We need to attract more customers to our store and our products. M Perhaps our ads could show some of our satisfied customers and have them talk about their experiences shopping with us. Ads like that are often persuasive. W What an inspired idea. Let′s get to work on it right away. I′ll call a photographer to come over and shoot pictures of people shopping in our store.