Vocabulary --> General Business --> Marketing --> Word to practice

Listen to the talk. Then read each question and choose the best answer:

Script:
To attract new customers, we must first convince them that we offer something worthwhile. We need to inspire them to try our services, just once, so that they can make their own comparison. Their experience will persuade them that we are better than the competition. But what is it that we offer that makes us unique? What do you think we offer that the competition does not? We will discuss these questions during our workshop this afternoon, but our task doesn′t stop there. When you go home tonight, I want each of you to think about how you can best promote our company′s products, so that when you meet with our store clients you give us the best representation possible.
1. Where will the listeners be this afternoon?
A. At a store.
B. In a workshop.
C. At home.
D. With a client.
2. Who would listen to this talk?
A. Competitors.
B. Customers.
C. Salespeople.
D. Students.
3. What are they trying to identify?
A. Their weaknesses.
B. Their strong points.
C. How to price their service.
D. Who the competition is.
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